"authenticity is a collection of choices that we have to make every day. it's about the choice to show up and be real. the choice to be honest."-- brene brown

in the context of faith, authenticity is the practice of aligning our actions and attitudes with what we say we believe. it's consciously choosing to follow God's will for our lives, even when it challenges our own desires and plans. it's about honest self-reflection on our flaws and our shortcomings with intent to improve our relationship with God.

as a brand rooted in faith, the mission of this collective is to serve as a reminder to ourselves that, although we are not perfect, we strive to constantly grow in our faith in God.